The Journey Began in Morocco...
The idea for the project began with a passion for authentic Moroccan fashion and products, an interest in the world of perfumes and incense, and an appreciation for Emirati and Gulf elegance.
The idea was to bring together in one brand what both cultures are known for in terms of beauty and diversity. Morocco is rich in embroidery, traditional crafts, caftans, colors, patterns, and fragrances. The UAE is distinguished by abayas, makhawir, shaylas, perfumes, and incense, along with its refined taste in fashion and luxury.
From this meeting came the idea: WIDAD DXB STYLE — a brand that began in Morocco and whose vision carries an ambition to reach the UAE and then broader markets.
Why Morocco and the UAE?
There is much that connects Morocco and the UAE: a love of elegance, an appreciation of perfumes, respect for traditional crafts, and pride in identity and heritage. But each country has its own style.
Morocco gives us the spirit of craftsmanship and detail. The UAE inspires us with elegance, luxury, and modernity.
From here, we do not try to change the identity of either one; rather, we look for the beautiful space where they can meet.
Morocco × UAE — two different cultures… and a taste that brings them together.
From the Heart of Morocco
Through this section, we take the customer on a journey to discover Morocco. We introduce them to the crafts, markets, products, and people behind them. We want the customer to see what lies beyond the product: the craft, the person, the place, and the story.
The Story Behind the Product
We believe that the value of a product does not lie only in its appearance. That is why we want the customer to know: Where did the product come from? Who made it? What material was used? What was the source of inspiration? And what is its connection to Moroccan or Emirati culture?
Every piece has a story… and we want to tell it. Look for “The Story” tab on our product pages.